Pixar film Up has opened the 62nd Cannes Film Festival – the first time an animation has launched the event on the French Riviera.
A host of celebrities donned 3D glasses for the film, not in competition, about a curmudgeonly man who ties balloons to his house in order to get airborne.
Oscar-winning actress Tilda Swinton was among those on the red carpet.
Brad Pitt, Penelope Cruz and Johnny Depp are also all due in town, with new films to promote.
Opening Cannes with an animation – and a 3D animation at that – is a radical departure
Razia Iqbal, BBC arts correspondent
The event runs until 24 May, when the Palme d’Or prize will be announced.
John Lasseter, Up producer and Pixar co-founder, beamed with delight as he and colleagues mingled with the celebrities on the carpet.
“We’re just a bunch of animation geeks from northern California on the red carpet at the Cannes Film Festival,” he said.
The 10th feature film from animation powerhouse Pixar was warmly received earlier at its press screening, where the closing credits were greeted with a round of applause. Read more at BBC Website